SEO in South Africa vs PPC Ads
Selecting the right online marketing strategy in the South African digital marketplace is a crucial decision that can impact your business’s success. With a number of factors at play, from cultural nuances to regional preferences, understanding the fundamental principles of SEO in South Africa and PPC ads is essential for making informed choices that resonate […]
Strategic Spending: Is Digital Marketing the Great Equaliser for Mid-Sized Companies?
In the dynamic realm of digital marketing, businesses are continually adapting their strategies to stay afloat in the competitive landscape. Our recently released State of Digital Report sheds light on the strategic spending patterns of businesses, revealing intriguing insights into the role of digital marketing as the great equaliser for mid-sized companies. The Whales – […]
The Development of Social Media – Was it Nature or Nurture?
No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up, but rather in what it does to the people who use it – as well as how those users change it.
Tourism Marketing: Power to the picture
These past couple years have been the ‘Years of Images’, and as a result, the social media landscape is changing for all industries concerned!
Brand yourself
“You” are The Brand.
How do we get to know the online consumer?
What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?
In 2012 KPMG commissioned Digitlab for a Multi-National Social Media Campaign
The EMA division of KPMG has commissioned DigitLab to strategise and manage the implementation and conceptualization of digital media strategies across Europe, the Middle East and Africa.
Converting social media data into deeds
My working life began in earnest when I joined a consultancy who specialised in benchmarking for manufacturing.
