Chasing Shadows or Building Foundations: A Marketer’s Dilemma in Trend Engagement
Marketers are often lured into pursuing the “next big thing”, drawn in by the allure of immediate visibility and viral growth. However, this pursuit may not always yield sustainable results. The recent launch and subsequent struggles of the new social media platform Threads is a case in point. Understanding the Trend Landscape: Organic vs Manufactured […]
How Twitter Verification Affects You and Your Twitter Advertising
In short, a business wanting to use Twitter Advertising must have a blue tick Twitter verification to run Twitter ads. Over the years, Twitter has dropped from one of the top three social networks to 14th in 2023; while there are many reasons for this, one of the biggest is due to the mass volume of uncertified accounts, […]
Unlocking The Power Of Employee Advocacy: Building A Stronger Brand Culture
Are you tired of media companies owning the reach and distribution of your content? Remember the good old days when something could ‘go viral.’ Today’s media-driven social media channels limit social media marketers from seeing the benefits of marketing inside a social network. Word-of-mouth shared content and leveraging the network effect are pipedreams for marketers […]
Social Media in South Africa is Growing
Lockdown has changed our digital behaviours, particularly how we engage with social media. Take a look at how things have changed statistically.
Digitlab: First Sprout Social Platinum Partner in South Africa
In 2020 we partnered with leading social media software makers, Sprout Social, becoming the first listed agency partner in South Africa to achieve the Sprout Social Platinum Partner ranking. “We always seek out ways of offering more value to our clients,” – Mike Saunders, CEO Lockdown rapidly changed how people use social media, and we felt like it was a […]
Can We Control Fake News And Its Effect On Business?
Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the Study of Journalism suggests that 51% of people with online access use social media as their primary news source.
Shifting Focus From Success to Significance
Brand love doesn’t come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance.
What’s your consumer ‘share of intent’?
Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.
Improving the Relationship Between Data Analysts and Marketers
Data analysts and marketers historically have not needed to work closely together. Today, that has changed.
Marketing Products on Social Media
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content
