Harnessing your digital platforms to retain key talent
Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.
Who has the Influence These Days?
In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to live.
What brands can learn from the humanness of HONY
If you haven’t yet heard of the wildly popular Humans of New York (HONY), then it’s a good thing you’ve stumbled across this blog post. Because you want to know about it, trust me.
Why making your clients sweat is a good idea
With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is important to building a good relationship with them. A growing trend in retail is ‘playsumerism’, a type of consumerism that focuses on offering customers something more. Something more than the usual, the expected, the uninvolved. Brands engaging in playsumerism put together campaigns that offer customers life-enhancing experiences, ones that are fun, engaging, unique, surprising, off-beat, or even challenging.
Marketing to Africa’s low-connectivity feature phone users
Key to Africa’s IT story is the mobile phone, a device that has connected millions to the internet who would otherwise have had no access to it.
Clothing companies doing something truly different
Technology is the means to doing new things in the retail space, but without creativity all that technology sits underutilised. What’s exciting is apparel companies who are coming up with innovative ways of using technology in their products and marketing endeavours.
The Development of Social Media – Was it Nature or Nurture?
No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up, but rather in what it does to the people who use it – as well as how those users change it.
Digitlab and IHS win at New Generation Awards 2014!
We are very proud to announce The International Hotel School website won a bronze award for The Best Corporate Website.
Seamless Customer Experience: this is retail’s digital future
The digital world has disrupted our marketing worlds and changed the way business communicates with people.
Tourism Marketing: Power to the picture
These past couple years have been the ‘Years of Images’, and as a result, the social media landscape is changing for all industries concerned!
