The A-Z of the 21st Century – Part 1
An online alphabet for the digital age.
Don’t feed the trolls – the digital mob mentality and dealing with negative online PR
I can’t explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue.
First things first with Content Strategy
A few years ago a company’s online presence was simply their corporate website.A few years ago a company’s online presence was simply their corporate website. Keeping the corporate brand and corporate identity consistent, it was simple and straightforward. But things have changed…
How do we get to know the online consumer?
What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?
Social Media: To infinity and beyond!
Have you ever wondered where we would be today if social media had never been established? No more ‘liking’ a friend’s comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how ‘trivial’ some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more ‘liking’ a friend’s comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin …
The myths of social networks – Businesses vs Students
With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts about these networks.
A look at the history of social networking
So you’ve heard about all this social media ‘stuff’, and rumour has it that it’s going to be big!
Mercedes-Benz Tweet Fleet
Like phones, cars are getting smarter.
Managing company knowledge and communication using social media
Over the past few months we have been hard at building some internal social media projects.
Why businesses should join the Twitterverse
Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online.Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online. Let’s face it, no-one has the time, energy, or the patience to read a five page essay on why they should invest in your company. It’s for this very reason that Twitter is so effective. You’re limited to 140 characters, and have to get your point across in a matter of a few words …
